Scrap World 2026 at IFEMA put us at the heart of urban fashion. The historic brand Kappa trusted our Madrid graffiti team with a live clothing Custom Station, one of the venue's most successful activations.
The aim was not simply to sell T-shirts and hoodies, but to offer a unique creative experience in which customers became the art directors of their own clothing.
Graffiti for businesses: endless personalisation
We developed a customisation system that combined speed with exclusivity. At a competitive price of €20 per T-shirt, visitors had complete freedom of choice:
- Mix-and-match stencils: we designed four exclusive main graphics and ten numbered back designs. Visitors could combine front and back designs to their taste, making each garment individual.
Innovation at IFEMA: working indoors
Using spray paint for murals and activations inside exhibition venues such as IFEMA requires careful control of materials:
- Water-based spray paints: to protect attendees and meet the venue's requirements, we used only water-based spray paint. The clean application allowed people to enjoy watching the process up close.
At Dale Color, we transform spaces into experiences. If you are looking for a graffiti artist in Madrid to stand out at your next trade fair or event, we bring the creativity and technical expertise major brands expect.
Want to bring your brand's stand to life? Contact us about your next event.
