When brands look for a graffiti artist in Madrid for their events, they want more than skilled painting: they want a memorable experience. That is what we created with Fraeternity at the iconic Panda Club, in front of more than 800 guests.
Our mission was to turn a corner of the nightclub into a spotlight-lit Custom Lab, where street art became the night's most desirable prize.
Graffiti for businesses: games and live art
To build excitement, the activation used a prize wheel. Guests could win anything from half a burger to sweets, but the top prize was one of 35 exclusive T-shirts:
- Live customisation: T-shirt winners came to our stand, where our Madrid graffiti artists painted their garment on the spot using layered stencils, creating a unique design before their eyes.
Technical approach: painting indoors
Ventilation is one of the main challenges of painting in a crowded nightclub. As professional graffiti artists, we adapt the materials to the setting:
- Water-based spray paint: we used only water-based paint, chosen for indoor work and to reduce strong odours and disruption to guests while providing a high-quality visual experience.
At Dale Color, we work across professional graffiti in Madrid, from large façades to live activations for private events.
Want live art at your next event? Let's talk about your idea.
