When a global brand like New Balance organises an event, its visual execution needs to be right in every detail. Dale Color handled the activation's graphic production and customisation, ensuring the brand's identity was present throughout the space.
For temporary projects such as pop-ups and private events, the challenge is not only a striking appearance: installation must be quick and removal should leave the venue untouched.
Temporary signage: precision without residue
We dressed the venue's windows, doors and interior tiles while preserving the geometric elegance of the famous NB logo:
- Premium cut vinyl: high-precision plotters cut the logos and typography, producing a clean finish without transparent backing that integrated with the glass and wood architecture.
- Removable materials: we prioritised temporary-adhesive vinyl so everything could be removed easily after the event, without adhesive residue or damage to the glass and tiles.
Product customisation and merchandise
The brand experience should be tangible. We customised several items used during the event:
- Branded mugs: batch printing of the logo and campaign slogan, “Lose track of time”, with the brand's exact colours and proportions.
- Premium textiles: towels personalised with the New Balance emblem, adding an exclusive touch and attention to detail that guests could appreciate immediately.
At Dale Color, we are a technical and creative partner for agencies. From complex murals to precise corporate-event signage, we cover the needs of your activation.
Organising an event and need professional customisation? Let's discuss your project.
